How we nailed!

E-Commerce Marketing with smart TARGETING Ads

Why Are Retargeting Ads Powerful

for E-Commerce Marketing

✔️ Inexpensive ( targeting warm audience... past website visitors )

✔️ Effective & Increase conversions

✔️ Return visitor ( Google likes )

✔️ Brand Awareness = More brand name search

✔️ Help Client Convert Sales from Organic Traffic = long relationship

✔️ Target COLD Local Clients ( $5/day budget )

✔️ Target WARM Ecommerce Clients ( $15/day $ up )

we don't want shotgun approach targeting

we stick with location & demographics

we create your ad

that encourage prospect buyer to return to your site

HOW?

✔️ Ecommerce offer a discount in your ad to return

✔️ Local Business offer a discount to return & contact

✔️ High End Service show another testimonial or demonstration more value

WE TARGET AUDIENCE SIMILAR TO YOUR EMAIL LIST

( Buyer or Leads )

Then You Want to Create a Custom Audience and run Facebook ads only to these people

HOW WE CREATE AND TARGET LOOKALIKE AUDIENCES

A Lookalike audience is when you tell Facebook to create a target audience for you based on a current custom audience you already have.

An audience you already have:

✔️ All people who have visited your website

✔️ List of email subscribers

✔️ Customer List

✔️ Facebook fans

HOW WE RUN CONVERSIONS ADS

( Optimize for conversions )

What Counts As a Conversion?

You define what a conversion is via your Custom Audiences.

✔️ Thank you page

✔️ Confirmation Page

✔️ Home (traffic)

✔️ Product Page

✔️ Contact Us Page

Conversion Ads are when you tell Facebook, "these people converted from ads" get me more people who convert.

You pay Facebook to optimize for conversions ( you don't pay per conversion ).

SMART TARGETING

( Lookalike Audiences, Retargeting Ads and Conversion Campaigns )