How we nailed!
E-Commerce Marketing with smart TARGETING Ads
Why Are Retargeting Ads Powerful
for E-Commerce Marketing
✔️ Inexpensive ( targeting warm audience... past website visitors )
✔️ Effective & Increase conversions
✔️ Return visitor ( Google likes )
✔️ Brand Awareness = More brand name search
✔️ Help Client Convert Sales from Organic Traffic = long relationship
✔️ Target COLD Local Clients ( $5/day budget )
✔️ Target WARM Ecommerce Clients ( $15/day $ up )
we don't want shotgun approach targeting
we stick with location & demographics
we create your ad
that encourage prospect buyer to return to your site
✔️ Ecommerce offer a discount in your ad to return
✔️ Local Business offer a discount to return & contact
✔️ High End Service show another testimonial or demonstration more value
WE TARGET AUDIENCE SIMILAR TO YOUR EMAIL LIST
( Buyer or Leads )
Then You Want to Create a Custom Audience and run Facebook ads only to these people
HOW WE CREATE AND TARGET LOOKALIKE AUDIENCES
A Lookalike audience is when you tell Facebook to create a target audience for you based on a current custom audience you already have.
An audience you already have:
✔️ All people who have visited your website
✔️ List of email subscribers
✔️ Customer List
✔️ Facebook fans
HOW WE RUN CONVERSIONS ADS
( Optimize for conversions )
What Counts As a Conversion?
You define what a conversion is via your Custom Audiences.
✔️ Thank you page
✔️ Confirmation Page
✔️ Home (traffic)
✔️ Product Page
✔️ Contact Us Page
Conversion Ads are when you tell Facebook, "these people converted from ads" get me more people who convert.
You pay Facebook to optimize for conversions ( you don't pay per conversion ).