This Is How We Gather Competitive Intelligence
analysis of competition
Be interested what works for your competitors and similar business.
1. What headline are your competitors using on their sites, in banners, and blog post titles?
2. How do the your competitors position themselves?
3. What is the competitor's Unique Selling Proposition?
4. What is the competitor's Value Proposition?
5. What are people saying in testimonials about the competition?
We know how to check your potential audience for opportunity.
Those already interested by clicking link, reading content , commenting, hitting likes, hitting shares, following page, following groups and watching Facebook Videos related to the targeted interest.
Create an ideal customer avatar - this is how we get the psychology right for our messaging
Trying to find out their biggest, baddest problems that need solving now ( more geared toward selling information, but works with ALL models )
Looking for WHY they buy certain products ( comforts, status, etc )
Spy on competitors ads
Find out what's working for them & model it
Determine how to position yourself against your competition