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Course Description

SEO is an important part of digital marketing that you should not ignore. Every successful business wants to drive traffic through Google.

If you have minimal SEO knowledge and you’re looking to gain practical experience, this course is perfect for you! This course is for people who are wanting to build websites from the ground up. Learn how to do technical SEO analysis, content audit, and link audits in this project-based course. I will also give you tips & tricks for reporting your work. The course will prepare you to dive deeper into SEO and teach you how to launch and scale an SEO campaign.

Course Description

Almost half of all searches conducted on Google are for local businesses just like yours. Smart business owners are already capitalizing on this rapidly growing and lucrative local search traffic space. In this over the shoulder course, I will walk you through everything required to rank a local business in the organic and local pack results. Learn proven and actionable techniques that you can put into practice immediately. This course is perfect for business owners or marketing professionals that want to actively improve the ranking of their business in Google.

Course Description

Among the many components to SEO, technical SEO is the foundation upon which all other tactics are built. In the SEO - Technical Audit course, I'll guide students through the nuts and bolts of technical SEO, from its purpose and value to its execution. The focus will be on technical SEO tools and how to use them, approaching a client, and performing an audit. This course is intended for all levels, from beginners to seasoned SEO pros who might need a technical refresher.

What You Will Learn:

  • Technical SEO: Maximize a site’s reach and impact by performing a professional audit.

  • Local SEO: Learn how to rank a brand or business number one in the search results of Google's Local Pack

  • Blog Optimization: Build and implement an optimized blog content strategy that is guaranteed to deliver results.

  • Google Analytics: Learn how to configure Google Analytics to collect the right data and keep track of your digital marketing efforts.

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